Insight Creative Group (ICG) is a full service advertising agency in downtown Oklahoma City. ICG services clients all over the United States in a variety of categories. ICG always wanted to have dry erase walls in their office but it was really expensive and the fumes would clear the shop for 3 days. When they discovered Smark!® and its ability to turn any wall of any color into a dry erase surface, they didn’t hold back and pretty much Smarked the entire office. The product worked brilliantly with their creative environment and has increased creative output. If it was up to them, they would Smark!® everything in the building.